Web Design
01. Healthy Habits Website
See full site | PW: annapotapenko
Created during a Squarespace Design course, this site merges wellness and user centered design. I built a clean, calming interface to guide users through routines for fitness, nutrition, and mindfulness, reflecting both my creative direction and personal values.
Role: Designer + content curator
Tools: Squarespace
Focus: UX, visual storytelling, clean interface
02. Zara, Recreated
See full site | PW: annapotapenko
As part of a web design course, I rebuilt Zara’s homepage using Squarespace. I focused on capturing its luxury feel through bold visuals, sleek typography, and a polished layout. The final result mirrors the brand’s clean, editorial shopping experience.
Role: Designer
Tools: Squarespace
Focus: Luxury brand feel, homepage UX, visual storytelling
Social Media Content
Content that connects and converts
A curated selection of performance-driven social content created for a premium hair extensions brand based in San Diego. From reels to carousels, each piece is designed with intention, blending aesthetic, clarity, and audience behavior.
Featured Work
1) Extensions Aftercare Carousel
2) K-Tip Transformation Reel
Trend-Driven Reels
Debunking Hair Extensions Myths
A concept reel debunking 3 hair extensions myths to educate and empower viewers.
Goal: Position brand as a trusted authority and spark saves/shares.
A POV concept reel demonstrating a salon-quality blowout to engage viewers.
Goal: Increase brand affinity through shareable, personality-driven content.
POV: It’s Your Birthday and Your Hair Needs an Upgrade
5 Quick Blowout Tips for Long, Bouncy Hair
A tutorial reel with 5 tips for bouncy hair, designed to encourage replays.
Goal: Boost saves and drive repeat profile visits with practical value.
Instagram Feed Strategy
Managed dual-brand channels for Addendum - conceptualizing the Salon grid and executing the Hair extensions grid
Addendum Hair Grid Execution (3×4)
Role: Planner & Publisher
Description: Implemented a 3×4 feed integrating educational reels and carousels, product features, and transformation posts. Sequence choices guide followers from learning and discovery to inspiration and purchase.
Performance: Contributed to a 164.2% increase in reach and a 9.9% rise in profile visits over three months.
Goal: Strengthen product visibility and foster deeper audience interaction through structured, on-brand content.
Addendum Salon Concept Grid (3×4)
Role: Content Planner & Brand Curator
Description: Crafted a 3×4 grid layout focused on “after” transformation shots and product highlights. Built the content calendar and defined a distinct visual voice for the salon channel.
Goal: Demonstrate structure and strategic approach for a service-driven audience, ready for execution once workflows were solidified.